Website building is a complex process that includes a large gamut of inputs. One important aspect during the process is to develop web pages focused on each target keyword you have for your business.
What was once upon a time accomplished by “gateway pages” today involves the risk of search engine penalty because they would be too similar to one another. Instead, it is better to focus on developing many web pages on a certain keyword or key phrase during the initial website building process, to ensure high ranking on search pages. kodulehe valmistamine
One of the most critical aspects of website building is identifying the right keywords. This would be what would make your business visible on the Internet and also attract the right traffic to your website. If you do not choose right, you will end up pulling in the wrong crowd or worse, not pulling in anybody, and your business will suffer.
Use – wherever possible – free resources available on the Internet, which are quite good. For keywords, you could use Wordtracker (), which is helpful for finding the best keywords or keyword phrase for a particular business. You also have the paid service offered by Google (google.com/insights/search/), which is another excellent resource which you can use in your website building process.
Use as many pages as you need, but have each one SEO-ed (search engine optimized) so you will attract targeted traffic. The better the pages are optimized, the higher ranking your website will be, the more traffic you will attract and the higher your profits will be.
These two aspects look like they are two different entities, but they aren’t. They actually are two facets of one major task, i.e. making the website visible to the target audience. You could use tools such as WebPosition () to help you in the task and finetune aspects that would have escaped your attention at the time of website building. This software program offers another invaluable tool – Page Critic – which would analyze each page and suggest what changes you could incorporate to ensure that each page is SEO finetuned to perfection.
For most people, website building means going global. It means that at last, you can promote your products/services to the international market. It means you can make a sale every minute 24/7 because your website can be visited around the clock. In all this excitement, most people tend to commit a huge mistake; they forget all about the local market and ignore the tremendous potential it offers.When you are designing your website, ensure that you have your address printed on every page. If it is too voluminous, put your phone number, zip code, state name and country name. It is important that both the search engines and the human eyes see and know where you are based. The website building should ensure that every page carries this identification stamp of yours.
Let us say your business is credit repair. You are excellent. The website building expert you hired ensured that your page pops in the first page of the organic search. You are attracting great targeted traffic, yet you are missing out on a big chunk that could have been in your pocket right from the start, your local market.
Having your address advertised on the website and ensuring that the search engines pick up your location would ensure that more and more local people would choose your business above others who are far away. You would have many people come to you in person once they knew you were in the neighborhood. There are many people who actually look for local businesses and you would miss out if you neglected this aspect at the time of website building.
The advantage is that as you become famous locally, your popularity on the Web will also grow. A time would come when your global traffic would be greatly promoted by the local success stories you have achieved.